To create a brand for a luxury restaurant in Cuba without losing the Cuban essence. We wanted to bring out the joy, the colours and the Cuban cuisine in a subtle and elegant way.
Goal
Create a brand that is timeless, as fun as the personality of the Cuban people, and unmistakable. The restaurant's idea is that you can taste wonderful Cuban cuisine. You can also learn about this culture and have an unforgettable experience.
Solution
Branding with basic colours and bright accent colours. Playing with pictures on the menu, collages of typical cuban things and using street phrases explaining them in parts of the menu. The tone of the brand communication has to be fun. Find a bold personality for La Mama Chef like all the mothers we know.
